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Technology Guides

SMARTER IT DECISIONS START HERE.

This library is packed with practical, plain-English resources for creative, Mac-based and design-led businesses who want to make smarter IT decisions.​ Each guide is written by our team at Counterpoint and based on the real questions we hear on a regular basis.

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If you’re reviewing your setup or just want clarity on what “good” looks like, these guides are here to help you make confident technology choices for your business.

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Our Featured IT Guides 

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When should a creative agency outsource IT?

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File Storage For Marketing Agencies

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Is Mac IT Support More Expensive?

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Mac vs PC For Designers?
 

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G-Suite best practices for creatives

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The Real Cost Of Supporting Macs Internally

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Guides for Creative Agencies 

Explore our list of guides, designed to cover the common pain points like scaling support, improving reliability and knowing when to bring in outside expertise, all written with creative workflows in mind.

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How To Make Hybrid IT Work For London Creative Teams

Learn how London creative teams can optimise IT for their hybrid working Teams. This guide covers topics such as why getting your IT right for remote workers matters, as well as some core elements to check your agency is getting right. 

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When Should a Creative Agency Outsource IT?

Not sure when to outsource IT? This guide explains the signs you should be looking out for, along with the costs and options for creative agencies considering outsourced or co-managed IT support.

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Google Workspace Best Practices for Creative Teams

Read our Google Workspace best practices guide designed specifically for creative teams. Learn how better file organisation, permissions, and hybrid storage can improve collaboration and support larger project files.

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Optimising File Storage for Marketing Agencies

Read our complete guide to learn the best file storage setup for marketing agencies. We share our top tips to improve your teams collaboration, and manage large creative files.

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Mac vs PC for Designers: Which Is Better?

In this guide we answer the big question, Mac or PC for design work? Learn the real differences, performance factors, and what creative teams should consider before choosing.

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Common IT Challenges Creative Agencies Face

Creative agencies often face slow storage, Adobe issues, hybrid working challenges and file chaos. Discover the most common IT problems, and how to fix them.

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How Architects Should Store and Share Large Project Files

This guide covers how architecture firms should be storing and sharing their large CAD and BIM project files to improve access speed and collaboration, as well as best practices for secuirty.

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Cloud vs Local Server vs Hybrid: Infrastructure Guide for Creative Agencies

Choosing between cloud, local server, or hybrid storage for your agency? This guide breaks down what actually works for creative teams with large files and hybrid working.

Guides for Mac Businesses

These guides provide straightforward advice for Mac-heavy businesses as well as mixed Mac/PC environments. We cover topics like support costs, device management, security and cloud tools, helping you make informed decisions about how to run a stable, well-supported Mac setup.

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Is Mac IT Support More Expensive?

Wondering if Mac IT support costs more? Read our guide to learn what kind of things affects pricing, when specialist support is worth considering, and how businesses can reduce long-term IT costs.

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The Real Cost of Supporting Macs Internally

Learn the true cost of managing Macs internally and when outsourcing Mac support can save your internal team time, reduce downtime, and improve their productivity.

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Switching from PC to Mac in a business

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