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Technology Guides

SMARTER IT DECISIONS START HERE.

This library is packed with practical, plain-English resources for creative, Mac-based and design-led businesses who want to make smarter IT decisions.​ Each guide is written by our team at Counterpoint and based on the real questions we hear on a regular basis.

If you’re reviewing your setup or just want clarity on what “good” looks like, these guides are here to help you make confident technology choices for your business.

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Our Featured IT Guides 

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When should a creative agency outsource IT?

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File Storage For Marketing Agencies

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Is Mac IT Support More Expensive?

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Mac vs PC
For
Designers?

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G-Suite best practices for creatives

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The Real Cost Of Supporting Macs Internally

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Guides for Creative Agencies 

Explore our list of guides, designed to cover the common pain points like scaling support, improving reliability and knowing when to bring in outside expertise, all written with creative workflows in mind.

Guides for Mac Businesses

These guides provide straightforward advice for Mac-heavy businesses as well as mixed Mac/PC environments. We cover topics like support costs, device management, security and cloud tools, helping you make informed decisions about how to run a stable, well-supported Mac setup.

Our Partners

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